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Alisa Lincoln
Artist & Graphic Designer
alisalincoln.com
I’m drawn to design that begins with intuition and is shaped by beauty, story, and simplicity.
About Me
I’m an artist who also happens to love design.
I’ve spent the past several years creating design work for galleries, small businesses, and creative organizations, everything from brand identities to print pieces to publications and digital content. My background as a painter shapes how I see design. I’m interested in clarity, yes, but also in beauty, feeling, and the way color and texture can bring something to life.
Whether I’m building a brand, designing a catalog, or creating visual stories through layout and color, I want the end result to feel thoughtful, alive, and genuinely human.
Featured Projects
Loewen Studio & Gallery
Brand Identity • Print Design • Web Design • Catalog Design
Project Description:
A complete brand identity and visual communication system for Loewen Studio & Gallery, a fine art quilt gallery in Williamston, Michigan. This project included logo design, seasonal variations, full branding guide, print collateral, marketing materials, exhibition catalogs, media kits, and website design.
What I Did:
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Full logo system & seasonal variations
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Brand style guide (colors, typography, usage system)
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Catalogs for featured artists
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Media kit + PR materials
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Website layout and design (Artcloud platform)
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Print collateral (letterhead, signage, postcards, ads)
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Photography for marketing use
LaGwana
Print Layouts • Catalogs • Monthly Publications
Project Description:
A collection of print designs created for clients and internal marketing at LaGwana in Shipshewana, Indiana. Work ranged from monthly publication layouts to brochures, catalogs, flyers, ads, and refreshed design updates.
What I Did:
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Monthly magazine layout (Hometown publication)
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Full print collateral for clients
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Ad layouts, brochures, catalogs
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Branding refresh projects
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Collaboration with print technicians
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Adobe Suite daily workflow: InDesign, Illustrator, Photoshop
Pure Lawn Solutions
Brand Identity • Print & Digital Marketing • Web Design
Project Description:
Ongoing brand design and marketing support for Pure Lawn Solutions, a locally owned lawn care company based in Southwest Michigan. Work includes print and digital materials for seasonal campaigns, customer communication, and brand consistency across platforms.
What I Did:
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Monthly email newsletter design (Mailchimp)
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Brand style guide (colors, typography, usage system)
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Social media graphics and seasonal promotions
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Door hangers and direct mail pieces
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Service guides and leave-behind materials
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Website updates and layout support
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Yard signage and print collateral
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Brand consistency across marketing channels
Art & Illustration
Abstract Painting • Mixed Media • Visual Content
Project Description:
An ongoing body of personal creative work exploring beauty, abstraction, and intuitive process through painting, printmaking, photography, and writing. This work informs my approach to visual storytelling, layout, color, and expressive mark-making across both fine art and design projects.
What I Did:
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Large-scale abstract painting
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Intuitive collage and Gelli printmaking
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Creative photography for web and social use
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Self-directed publication and writing projects
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Visual content for newsletter and website
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Documentation of creative process
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Exhibition and workshop preparation
03 — Pure Lawn Solutions
Brand Identity • Print & Digital Marketing • Web Design
Project Description:
A collection of print designs created for clients and internal marketing at LaGwana in Shipshewana, Indiana. Work ranged from monthly publication layouts to brochures, catalogs, flyers, ads, and refreshed design updates.
What I Did:
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Monthly magazine layout (Hometown publication)
-
Full print collateral for clients
-
Ad layouts, brochures, catalogs
-
Branding refresh projects
-
Collaboration with print technicians
-
Adobe Suite daily workflow: InDesign, Illustrator, Photoshop
